There is such thing as 'enough'
In our new policy paper, "Does Money Buy Elections?", Policy Director Dan Weeks analyzes the impact that campaign funding has on the outcome of congressional elections. Dan's findings are fascinating: While campaigns require a minimum amount of funding to be competitive, additional funding past this threshold has a very marginal impact on who wins. Even when it's millions of dollars more:
The true picture of campaign spending and its implications for electoral success is more nuanced than the vote-buying hypothesis suggests. Simply put, campaign dollars are not created equal. The force of the first dollar spent in terms of of its vote-getting effect for the candidate is considerably greater than that of the millionth. And once a million has been spent, in all but the costliest of districts, additional spending by incumbents and challengers alike means almost nothing at all.
Implications for Campaign Finance Reform:
- Improving the funding prospects of qualified challengers could meaningfully increase the level of competition in congressional campaigns
- Funding levels should vary with the competitive spending threshold of a given district to enable unknown candidates to be heard, but they do not necessarily need to match the maximum spending of privately funded candidates
- Reforms aimed at limiting candidate spending or restricting access to funds are likely to have an adverse effect on challengers
The full paper is below -- or you can view the full screen version or download the full PDF.

